Advance Planning |
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As the old saying goes, if you don’t
know where you’re going, you’ll
never get there. Through our Advance
Planning suite of services,
Marketivity will assure that you set
the right, unique direction for your
firm or group and, most importantly,
outline the steps you will take to
get there.
Scenario/alternate futures
planning
Annual business and marketing
plans
Retreat facilitation Team member/staff feedback
surveys |
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Opportunity
Research |
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Your firm’s success is predicated
upon your competitive intelligence. Marketivity provides expert
research services. We know the best
sources and can efficiently locate
and interpret just the information
you need. Marketivity has also pioneered
the use of facilities benchmarking
to position our clients as the
thought leaders in their key
markets. We can also audit your
in-firm research efforts and guide
the development of an in-house
research function.
Market research:
geographic & market segment
Competition research
Teaming partner research
Due diligence/acquisition
research
Facilities benchmarking research
In-house research audits
and development
Best practices research |
Strategic Pursuit Management |
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For must-win projects or when your
internal staff is overloaded,
Marketivity provides a suite of
services to assure that your firm
will capture the assignment. Our
services can begin at the very early
stages of project identification and
clients needs analysis through
creation of a captivating winning
shortlist presentation.
Throughout, Marketivity blends
seamlessly with your team, providing
assistance and guidance as and
where-needed.
Project and client needs
analysis
Strategy development
Team creation
Proposal 'Red Team' review
Presentation strategizing and planning
Presentation team coaching |
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Client
Research |
| Knowing what your clients and/or
potential clients think of your firm
is essential to having delighted
clients and developing effective
marketing and client services strategies. Marketivity
has developed cost-effective
methodologies for conducting client
perception and satisfaction surveys that yield rich, highly
useful information. We can also
advise your firm on how to develop a
multi-level customer care program
that will make your clients
'customers for life.'
Perception surveys
Client feedback surveys
Client/market outlook surveys
On-going customer care program |
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Putting Plans
Into Action |
Even the best ideas and strategies
will never benefit your firm unless
you develop precise roadmaps for
implementing them. Marketivity
assists clients throughout the
United States in implementing their
ideas and strategies. This ranges
from working with firms to develop
their roadmaps, helping to assure
follow-up and accountability to
advising on communications and branching programs.
Marketing Rx
Marketing action plans
Market entry strategies
Market positioning/repositioning
plans
Business development assistance
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Skills
Development |
| Marketivity has developed an
extensive syllabus of marketing
training programs. Courses include
marketing skills workshops tailored
to participants’ needs, shortlist
interview training and training or
coaching for individuals. Check out our Workshops/Seminars page for more detailed informaiton.
Fundamental, intermediate, advanced marketing
Client development skills
training
One-on-one marketing skills
coaching
Presentation/shortlist interview
training
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